They mean the you in the sense of Web 2.0.
The content-creating, forum-posting, avatar-living, blog-ranting, review-writing, video-producing, social-networking, online-collaborating, web-living YOU!
Along with their declaration of the role of the individual in shaping the new Internet and the resulting cultural changes, Time has put together a suite of good articles.
My favourites articles are:
- Enough About You - how user-generated content and increasingly niche news/info sources allows people to not hear about things they need to know about
- Andy Warhol Was Right - the Internet as the ultimate narcissist vehicle, "On the Web, everyone is famous to 15 people."
- Web Boom 2.0 - why the build-up of Web 2.0 is not a bubble about to burst
- My So-Called Second Life - are people's Second Life as pathetic as their first?