Thursday, October 19, 2006

Wal-Mart's defunt social media

Okay, I thought Wal-Mart's idea of social networking site for teens, the Hub, was crazy (first of all how could they compete with MySpace and second when I was a teen being associated with discount stores was not the image one wanted in highschool). Poor idea as it may have been, I can't believe how fast it was shut down.

Will Recent Online Flubs Hurt Wal-Mart's Brand?

In Wal-Mart's defence their Toyland website sounds useful for kids and has a sense of humour. But then my daughter isn't old enough to start agressive nagging...

1 comment:

Anonymous said...

Hey Glen,

I think the recent Wal-mart travel blog gaffe has done a lot more to hurt Edelman's reputation than Wal-mart's. The situation has garnered an incredible amount of discussion on the blogosphere but I'm not sure how many people outside the marketing and PR industries are aware of the situation.

As for the customers, if you sell it and the price is right, they will come.