I went to the ever-growing CaseCamp. Without a doubt it is one of the most significant digital culture and marketing events in the country - and free.
The presentation - or is it unpresentation - that most impressed me was by Jill Golick, Executive Producer of Story2Oh.com.
A Canadian filmmaker and television writer, she was critical of storytelling on the Web. I completely agree with her critique that too much of what was happening on the Web was taking TV-type shots and chopping them down to 4-5 minute clips and posting them on the Internet. Entertaining but not a good use of the medium. Golick equated the period we are in as when movies first came out, the first response was to film plays. (This is still done today and is why the movie I love to cite "Rosencrantz & Guildenstern Are Dead" is a bad movie" - it's probably a great play, but bad movie).
Golick set out to experiment with the online medium and create a story using the unique qualities and feature of the Internet. I wasn't part of the original storyline, but here's a recap: Golick and team, created characters, wrote scripts, and made various media products (eg. videos). They created fictional Facebook and del.icio.us accounts, blogs and vlogs, Twitters, etc. To get the full story one could friend the characters, ask them questions, post comments, and follow their various online exploits.
While there was concerns that the story was so convincing that some fell for it, despite the various notices on the sites that these were fictional characters, I believe these concerns show how compelling and effective the story was.
I'm so excited to see someone breaking ground with this and making such innovative use of the medium. I've friended her characters now and can't wait for the next storyline to begin.