Thursday, July 16, 2015

Digital Help for Visitors to Toronto

With the Pan Am & Parapan Games officially starting tomorrow, a large number of tourists have already begun arriving in Toronto.  As one a specialist in mobile apps with a focus on apps that help people find their way around and learn more about their places, I  put together a list of my favourite Toronto mobile websites and apps.

All the the apps and websites below offer crucial information for getting around Toronto and most include geolocative maps that pinpoint your mobile location to offer customized help and directions. There are sources below to help you find your way to and around Toronto whether by public transit, car, foot, or bike. I have also included some of my favourite sources for finding out more about our city - from restaurants and restrooms to history and hijinks.

Note: I have tested all the desktop and mobile websites but not all the apps.

Pan & Parapan Am Games - Official Source

Desktop Website

Mobile App

Mobile Website

Pan Am Games official website is comprehensive and has all info on the games and cultural events. You can also buy tickets and merchandise. (including Pachi stuffies)

Key Info:
* Sports, schedules, venues, countries participating, events, transportation, and news

Pointing Your Way:
* Interactive map of sporting & cultural venues

* Venue pages have maps and links to directions
* Interactive trip planner provides driving or public transit directions
The app appears to have all info and features of desktop website. It has interactive, locative maps of sporting and cultural venues.

Available on:
Android and Apple.
Mobile website is similar to desktop website and has been mostly optimized for viewing on a mobile.

Key info and functionality present, including their trip planner. But no links found to interactive maps - instead links to Travelinx for transit directions.

Transportation

Desktop Website

Mobile App

Mobile Website

Regional Public Transit

Triplinx - combines info on transit systems for Greater Toronto and Hamilton areas - specifically Brampton, Milton, Burlington, Mississauga, Oakville, York Region, and the regional GO Transit services.

Key Info:
* Schedules by route, fares, maps, and paratransit services

Pointing Your Way:
* Stop Finder - get nearest transit system by entering address
* Interactive Trip Planner - enter address or venue for directions for transit, car, or bike
No app appears to exist (but none needed as mobile website works well - see note to right) Mobile website is fully optimized.

Mobile website has full content and functionality as desktop website.

Toronto Public Transit

Toronto Transit Commission (known as TTC) is Toronto's only public transit system. TTC serves downtown Toronto as well as Scarborough, North York, East York, and Etobicoke.

Key Info:
* Fares, alerts, schedules, day passes, airport routes, maps,etc.
* You can now buy day passes online!

Pointing Your Way:
* Interactive Trip Planner - enter starting and ending points for routes
TTC's official app just launched this July. TTCconnect is only for buying tickets via Android or Apple

I use TTC Tracker. It's easy to use and hasn't let me down. TTC Tracker gives schedules for buses & streetcars (subways come about every 6-8 minutes) by route or stop.
Mobile website is fully optimized.

It has all essential info, including maps and interactive Trip Planner.

Airport

Pearson Airport is the airport most visitors to Toronto use. (There's a little airport on Toronto Island mostly for small flights). Pearson is in nearby Mississauga.

Key Info:
* Arrival and departure updates, parking guide, and free wifi info.

Pointing Your Way:
* Interactive terminal maps showing gates and showing amenities, food, and services
The app appears to have all info and maps of website.

Available on:Android, Apple, and BlackBerry.

Mobile website is fully optimized.

It has all essential info, including interactive terminal maps and customized directions to airport.

Parking

Green P Parking is owned by City of Toronto. They provide many of the parking spots here (160 lots containing about 20K spaces). Prices are reasonable (not cheap) and they don't jack up rates during special events (as some lots will).

Key Info:
* Rates per lot, monthly permits, pay tickets online

Pointing Your Way:
* Find Parking function map out nearest lots by address, venue, or intersection entered or by browsing a map - sort by distance or price
* Each lot has a webpage with its location plotted on Google Maps and rates

The app has same features as desktop website, but with additional functionality of paying via your device, setting expiry reminders, and extending meter time.

Note:
The app just launched and paying via app is not yet possible at all locations.

Available on: Android and Apple
Only partially available via mobile browser.

In a near-sighted decision, the mobile website only promotes the app. The helpful info provided on desktop website is not available, nor is their parking finder.

But payment functionality is available to members via a browser or text messaging.

Taxis

Gata Hub - Now that Hailo is gone from North America, a local company offers service to hail official taxis via mobiles. Rather than having to know the specific name of a cab company, this service allows you to request a taxi pick-up in Toronto.

Note:
* I haven't used this service
* You can't hail a cab from website
GataHub's app allows one to request a taxi pick-up, estimate a fare, track taxi locations, and get arrival times.

Available on:
Android and Apple
Mobile website is optimized, but one cannot hail or view taxis from website.
Uber Toronto - links riders with private (unofficial) cars. Taxis in Toronto are regulated but Uber drivers aren't, which can result in cheaper rates than taxis. However, Uber rates can fluctuate based on demand (unlike official Toronto taxis).

Note:
* I haven't used this service
* UberX service is in legal disputes here
* You can't hail a cab from website.
Uber's app allows one to estimate a fare, split bills with friends, view driver profiles, pay with your mobile, and order a pick-up even if you don't know your address.

Available on:
Android, Windows Phone, and Apple
Mobile website is optimized, but one cannot hail or view cars from website.

Mobile website does have a Fare Estimator.

Bicycling

BikeShare - Toronto has various bicycles stationed in docks in the downtown of the city to rent for short term travel and return it to any of the stations.

Key Info:
* Info on signing up, rates, and overall program

Pointing Your Way:
* Station Map plots the location of bike depots on a map with real-time updates on bikes and docks available

Note:
* I haven't used this service
* There are also a few other places to rent bikes in Toronto, but here's a list.
No official app, but various third party apps - search your app store for "bike share Toronto" Mobile website is optimized and offers same functionality as desktop website.
Bike Parking - Toronto is not a bike-friendly city in various ways. One way is that there aren't many (official) places to lock them. The City has some bike parking spots, but they are not always easy to find. A Toronto developer has built a service to address this.

Key Info:
* Find the address of spots or suggest a location for one

Pointing Your Way:
* Enter an address or browse a map of Toronto to see nearest bike parking spots
No app Website works well on mobile browser, but it isn't fully optimized.

Mobile website appears to have full content and functionality as desktop website.

Services and Amenities

Business Directories

Desktop Website

Mobile App

Mobile Website

Yellow Pages is the leader in local businesses listings across Canada. They have extensive listing for Ontario including Toronto

Key Info:
* Search for contact information and addresses of a specific business / organization or browse categories via directories.
* Filter results by rating, neighbourhood, etc

Pointing Your Way:
* View businesses by category on a map or view a specific business' address on a map with directions
The app has same features as website, but with additional ability to search for individuals and well as businesses.

Works well on my Android.

Available On:
Android, BlackBerry, Windows, and Apple
Mobile website is fully optimized.

It allows one to search for businesses or individuals and view results plotted on a map.

Bathrooms

SitOrSquat Restroom Finder - addresses persistent problems of finding available (let alone decent) washrooms when you need one.

Listings aren't the most up-to-date or comprehensive, but if you're a newcomer and you gotta go, it's better than the alternatives!

Key Info:
* Search for washrooms and filter results by accessibility, changing tables, family bathrooms,
* Add a life-saver to the list and rate as good (sit) or bad (squat) and attach a photo (of the washroom, no selfies please)

Pointing Your Way:
* See the nearest bathroom to you on a map or enter a location
The app has same features as desktop website.

Works well on my Android.


Available On:
Android and Apple
Does not work on mobile browser.

Shopping

Finding your way around Toronto's many malls (we love to shop in climate-controlled comfort here) can be difficult. Rather than download various apps, a leading owner of malls here built one app for all theirs.

No website available for content, but here's a useful article of the Top 10 shopping malls in Toronto.
CF SHOP app has directories, maps, events, and promos.

They have an interactive map feature "mark your location in the mall, get directions to your favourite store and even pinpoint your parking spot".

Note: I haven't tested this.

App includes local malls Eaton Centre, Sherway Gardens, Shops at Don Mills, Promenade Centre, Fairview Mall, Markville Shopping Centre and others.

Available On:
Android and Apple
Mobile website only promotes the app.

City Guides and Tourist Info

Desktop Website

Mobile App

Mobile Website

See Toronto Now is Toronto's official tourist office website with everything visitors needs to know (although the design could be better). It includes info for the Greater Toronto Area.

Key Info:
* Sites, shopping, events, food, lodging, and promotions
* Onscreen and PDF maps

Pointing Your Way:
* Choose type of attraction or point of interest you are seeking and filter by neighbourhood
* Attractions, events, food, and hotel search result pages list address and plot location on a map
The app has all key content of website, but also allows one to find sites by proximity and locative maps. Also gives distance to sites and directions.

Available On:
Android, BlackBerry, Windows Phone, and Apple
Mobile website is fully optimized.

Mobile website has full content and functionality as desktop website.
TripAdvisor - likely the best source of user reviews of hotels, restaurants, and attractions (although some reviews are clearly fake) all ranked by users.

Key Info:
* User reviews, guides, and a Q&A forum
* Search for sights, nature, shopping, hotels, museums, food and drink, etc.

Pointing Your Way:
* Maps of every location
TripAdvisor's app Toronto City Guide app offers city content from desktop website but works in offline mode.

Offers maps, directions, and itineraries.

Available On:
Android and Apple
Mobile website is fully optimized.

Mobile website has full content and functionality as desktop website. It also offers directions to sites from device's location.
Bloor St. Culture Corridor - Bloor Street from Yonge Street to Spadina (comprising neighbourhoods of Yorkville and The Annex) is a main area for museums, shopping, bars, and restaurants.

Key Info:
* Find out about area stores, cultural sites, restaurants & bars, and hotels with descriptions and contact details
* Lists of cultural events

Pointing Your Way:
* View map of locations by type and click on items to find out more
The app has same features as desktop website. In addition, one can search locations by proximity and view results in a list or by map.

Available On:
Android and Apple
The mobile website is usable and has all the same info as desktop website, but is not fully optimized and using the full map is difficult but possible (just click on it a few times to view entire map).

Food and Drink

Desktop Website

Mobile App

Mobile Website

Toronto Patio Guide - summers are too brief here, but we make up for it by celebrating the good times with gusto and patios are the best way to do so.

Key Info:
* Definitive guide with reviews of patios including contact info, opening hours, type of patio (rooftop, side walk, backyard, etc.)
* Search for bars, restaurants, or nightclubs by name or location (but not cafes stupidly!)

Pointing Your Way:
* Find patios on a map or search by neighbourhood
The app has the same features as website, but in addition one can search by proximity, view results in a list or by map, and get a recommendation by shaking your device.

Available On:
Android and Apple
Mobile website is fully optimized.

Mobile website has full content and functionality as desktop website.
Toronto Food Trucks - portable and convenient food and in increasing diversity.

Info Available:
* Guide of food offerings and truck locations with schedules

Pointing Your Way:
* View food trucks on a map
The app has the same features as desktop website, but in addition one can view trucks in a list or by map.

Available On:
Android and Apple
Mobile website is fully optimized.

Mobile website has full content and functionality as desktop website.
Foursquare Toronto - It is not as much fun as it used to be, but it does do well in recommending nearby and trending restaurants, clubs, and bars. Foursquare has content on most cities in Ontario.

Key Info:
* Members see visits and recommendations from friends
* Filter results by price, specials, open now, etc.

Pointing Your Way:
* Search for food, nightlife, shopping, or"fun" and refine search by address, neighbourhood, or your location
The app has same features as desktop website.

Works well on my Android.

Available On:
Android, BlackBerry, Windows Phone, and Apple
Does not allow one to load their website on a mobile.

Historical Information

Desktop Website

Mobile App

Mobile Website

Toronto in Time - offers more than 150 site histories are told through text and images.

Key Info:
* View items by theme (e.g., sport & leisure, law & order, industry, roots, arts & entertainment, fighting, etc.), neighbourhood, suggested routes
* Search sites by keywords (try "Rolling Stones")

Pointing Your Way:
* See points of interest on a map
The app has same features as desktop website. In addition, one can search locations by proximity and view results in a list or by map.

Works well on my Android.

Available On:
Android and Apple.
Mobile website is not optimized and is so hard to use on a mobile that it is essentially inoperable.
First Story - chronicles history of Toronto's First Nations people.

Key Info:
* Blog of history and events related to indigenous people in Toronto

The website does not offer locative or map features. The app is essential for this.
First Story app let's one view aboriginal history points of interest via map or by proximity.

Works well on my Android.

Available On:
Android and Apple.
Not optimized for mobiles and does not offer mapped content. App is essential.
Queerstory - chronicles history of Toronto's LGBTQ people.

Key Info:
* Multimedia (text, photos, or videos) histories tied to 37 locations in downtown Toronto.

Pointing Your Way:
* View location history by category or by map
The app offers same functionality as desktop website.

Works well on my Android.

Available On:
Android and Apple.
Mobile website is optimized.

Mobile website has full content and functionality as desktop website.
Findery - offers people's stories and perspectives on their places. Users upload notes and photos about locations. The result is eclectic and personal glimpses into places as other people experience it.

Key Info:
* Populated by user-generated content so notes are on any and every topic
* Add a note about your experience here

Pointing Your Way:
* View notes by map, satellite, or grid view
* Search for notes about or near address, neighbourhood, or business name
The app offers same functionality as desktop website.

Works well on my Android.

Available On:
Android and Apple
Mobile website is optimized, but does not offer mapped content or search function. Get the app!


Did I miss one of your favourites? Please let me know of other great sources.

Tuesday, July 07, 2015

Measures of User Experience

I was thinking today about my experience of advising clients wanting to do user testing of their new software or digital media. Typically, clients new to user testing don't know what they want to measure and once introduced to what can be measured they want to record it all.

Having conducted user testing sessions and analyzed the resulting data, I can assure you that more data is not necessarily (and even rarely) better. There are many measures and metrics that are irrelevant to your organization goals and the needs of your users.

Software has not been invented yet that can adequately record everything and there never seems enough people that can be hired to observe and record all that can be recorded. Besides, the sophisticated user testing software is expensive and having more than a couple observers during a user testing session often just makes the participant feel too much like a guinea pig (although a two way mirror to another room can help). And making someone analyze and report on quantitative data that is not necessary and will likely never be used is just a cruel and unusual  punishment.

My advice is to start with determining your goals and priorities first. Then review my list below of some common digital media metrics and measures to figure out which ones will most work for what you want to achieve. (If you are not familiar with the term - just google them as they are quite standard.)

Designers and developers are increasingly interested in measures related to how an application makes users feel. It is important when doing user testing to not think about everything in terms of efficiency. If a new website feature can be used quickly and easily, but makes us angry and never want to return - it has grandiosely failed at a primary goal. The difficulty is in measuring subjective phenomena is being sure that the operational definition used accurately captures the phenomenon. For instance, a user smiling during a test can mean that they are happy, but there are also perplexed smiles and polite smiles that people give to strangers for social niceties.

Usability or User Experience Measures

  • Task completion rate (also failure rate)
  • Task Completion time
  • Path analysis
  • Number of clicks to desired content
  • Number of times user clicked "Help" or "Search"
  • Number of times user asked facilitator for help
  • Error rate
  • Time spent on X (as a measure for "engagement")
  • Most used feature
  • Least used feature
  • Outcome based (e.g. if goal is to learn X)

Affective, Satisfaction, and Hedonic Measures

  • User reported
    • Task satisfaction rate
    • Application level satisfaction rate
    • Favourite feature
    • Least liked feature
  • Feelings observed or reported of 
    • Happy or pleased
    • Frustrated
    • Nostalgic
    • Angry or agitated
    • Sad
    • Confused
  • Social behaviours exhibited (e.g. number of times "shares" feature)

These are just a few of the various many measures and metrics that can be done and each one has its uses and inherit problems.  So heed my works about planning well before testing and really consider if the measure will give you meaningful, useful, and accurate data.

Let me know if I missed a particularly common or useful measure.

Wednesday, July 01, 2015

Images of Canada

In honour of our great country's birthday today, I made a Flickr album of my photographs of Canada. Check out the obligatory landscapes and landmarks, maple leafs and waving flags, and Canadiana kitsch galore!

I've geotagged all my photos, so you can check them out on Flickr's map to see where they were taken.

Regardez mes photos maintenant...


And as a nice bit of Canadian trivia - Flickr started in Canada. So did the Flat Stanley Project (did you see him here?).

Happy Canada Day!